MKTG, part of the Dentsu Aegis Network, is a global experiential marketing agency comprised of pioneers and practitioners of lifestyle marketing. We specialize in delivering strategic, business-oriented marketing solutions for leading brands via sport and entertainment, live experiences, retail marketing, enterprise/business-to-business engagement and sponsorship marketing. One of the guiding principles upon which MKTG was founded is that our people matter - to the work we do and the environment we've built. We are committed to constantly evolving, refining and inventing innovative brand engagements through deeper understanding of how people think, work and live their lives. Headquartered in New York City, we have 1,600 employees and 7,000 Brand Ambassadors operating in 32 offices globally, with reach in 19 markets across the Americas, EMEA and APAC. Visit MKTG for more information.
MKTG - Field Activation Director (Central Region - Based in TX or FL)
MKTG Regional Directors are industry leader in on & off-premise event activation. They must be flexible, with the ability to supervise multiple projects and priorities, with pace at scale. The Regional Director role provides national guidance on activation strategy, process, and communication, and regional oversight on event staffing and execution, asset management, production, and financial controls. Regional Directors are process oriented and team focused, but also have a creative spirit, and know how to bring brands to life through great execution. This is a cross functional role, that requires collaboration across multiple departments, agencies, and clients. The role also serves as a central client point-of-contact, and requires excellent verbal and written communication skills, as well as client service, event activation, and production experience. This person will be based in our Texas or Florida market.
* Accountable for national performance results and execution excellence * Creative spirit with the ability to bring brands to life through experiential events * Ensures activation team is supported with the right tools, resources, process, and information * Fosters a performance driven team mentality and innovative spirit * Accountable for internal / external communications * Demonstrates flexibility and resourcefulness * Resolves escalated issues urgently * Socializes success, learnings, and opportunities * Measures core data sets for real time evaluation, and drive the output of actionable insights * Helps develop best-in-class training programs for execution excellence * Drive special events social media strategies * Oversees special event assets, warehousing, and POS processes * Coordinates collaboratively with internal teams and cross agency * Point-of-contact for sponsorships and activation clients and stakeholders
* Reports to Sr. Activation Director * Manages Market Managers
* 8-10 years prior experience in event management is necessary * Strong communication and problem-solving skills * Strong budget management skills * Excellent presentation and meeting skills * Strong leadership and organizational skills * Thorough knowledge of wine and spirits industry * Able to effectively source candidates to ensure a match to the position/organization * Proficient in Excel, Keynote, Powerpoint
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.